The Dark Side of Social Media

While looking for something else entirely on the University of San Diego website, I came across this article by two recent graduates and thought that it would be a great topic for discussion on my (newly redesigned) blog.

As most of you reading this probably know, I am a communication major at the University of San Diego, and I am always on the hunt for more information about social media and the new style of marketing that has taken over our culture.  This article discusses how the law just cannot keep up with the ways in which media is changing, including the fact that there are many people out there impersonating companies and celebrities with the sole intention of defaming said entity.

Obviously, this is a huge issue for anyone trying to maintain an image, whether it is for themselves or a brand. Some celebrities for instance, feel that maintaining their own social media page is not worth it because of possible negative commentary. For example: Miley Cyrus and her twitter account, which she deleted after a few bouts with negative press and poor tweeting choices.  (FYI, Miley is back on Twitter after only a few months of hiatus–fickle much?)

On the contrary, we have celebrities like Ryan Seacrest and the Kardashian sisters who post regularly about their personal lives to give their fans a personal connection, with the hopes of maintaing a positive image on- and offline.  Of course, it isn’t just celebrities who utilize the world of social media to connect with audiences.  Brands like Groupon, Sprinkles Cupcakes, and Nordstrom all use Facebook and Twitter to promote deals, share photos, and generally maintain contact with consumers.

So blog world, what do YOU think about this?  Is it acceptable for individuals to fake pages for celebs or companies who don’t have their own accounts? Do you gravitate toward companies that have well designed websites and social media pages?  Let me know in the comments, I would love to get a discussion going about this!

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